Sometimes, people actually make web applications for real life. Here’s a community that lets you share tips and ask advice on DIY-ing your way to a better home: Curbly. With the Web 2.0 philosophy of user-generated content, it’s very easy to make a site that lets its users help one another. Always a win-win situation, right?

Score: 11/51; Formula: Bastardized English, Turning Nouns Into Adverbs; Circle No.: 2, The Metaphor; Qwerky Rival: Instructables

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The Best Explanations and Definitions of Web 2.0 for 2006

If you’re still clueless about Web 2.0 and the only thing you understand (?!) about it is the prevalence of its weird naming scheme, among other silly formulae and recipes I’ve mentioned, then you’ve been hanging out at Qwerky too much. As 2006 ends, let me point you to a round-up of the best explanations of what we’ve come to know as “Web 2.0”, according to the Web 2.0 Journal.

So I’d like to end things with a roll-up of all this year’s Web 2.0 discussions and explanation. I know that many folks are still struggling with what Web 2.0 means, are often confused by thinking it’s purely a marketing term, or if you’re like most folks, you haven’t really heard about it yet. To those, I think this list will definitely help and it’s a good refresher for all of us Web 2.0 followers as well.

Although this article first came out almost one year ago, I think many people still need to know what Web 2.0 actually is, even if a gazillion people are already on MySpace, perhaps most of them pretty non-existent IRL. But not because we’re milking the hype for all it is worth, but because people deserve to be enlightened about how the advances in technology caused this “revolution.” We’re certainly doing things a lot more easily with the web. It’s nice to know how we’ve gotten this far, or that, yes, we’ve gotten this far.

And so as another year comes to a close, with us having only a vague idea of what the future landscape of the Web will be, here’s to hoping that in the midst of all the hype so many have come to hate, we get to enjoy more ground breaking things come the next iteration of the Web.

3.0? Nah. That is so 2.0.

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Web 2.0 Poetry

It’s the last form of mocking I would expect. Since when has anyone remotely associated with Web 2.0 been artistic, given all its naming schemes, color combinations, and typography?

Here are some excerpts from various Web 2.0 poems around the blogosphere:

by Paulo Ordoveza

Folksonomy. Always be launching. You need someone who gets it. We shall transcend borders. Roll your own roll-your-own. Tag me. We’re about what Web 2.0 is about. Label what defies categorization. The new is old. It’s all about community. Social is the new push. News clouds. Hack it.

My Web 2.0 Poem
by Karl Bode

sycophantic walking adverts
clicks hung by heavy gold chain around crooked necks
startups pimped, face creams and plastic surgeons
inane ancient dongles, painted fire engine red
with nametags like “innovation”
call them web 2.0
my grandfather’s blood still sits in soil
my father’s hands bled for lumber
These new men
don’t even know
what the fuck it is they sell

Web 2.0 Dadaist Poem
by Tate Linden

Dumpr, Enablr, Empressr, Extortr,
Fastr, Favr, Featr, Flagr,
Flappr, Flickr, Frappr, Gabbr,
Geotagr, Gickr, Gpokr, Grazr.

But quirky poetry is still poetry. The Web 2.0 trademark of creativity may be called immature, but who says what is genius and what isn’t? Most don’t care anyway, as long as they got the business plan down pat.

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Flickr Bits

flickrid.pngRemember Flickr, the photo-sharing application that launched a thousand snapshots? Here’s a wittier line: it’s also launched a thousand mash-ups.

Have you ever seen a piece of software that lets you take its code and use it for something even cooler? API is the keybuzzword here. Related to the service, but in a new, cooler way? They call it Flickr Bits, but I the name didn’t seem to catch on.

Of course, it’s Flickr’s naming scheme that did.

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Christmas season nears and we want a Web 2.0 wishlist. No, not a revamp of the Amazon feature that’s ever so popular with so many personal sites. We want lightning-fast response (AJAX), custom templates (ala MySpace), and a tried and tested naming strategy for the service (Flickr).

Score: 7/51; Formula: Bastardized English: Vowel Drop; Circle No.: 3, The Pseudo-Abstract; Definitely Inspired By: Amazon, Flickr, Shopify

Footnote: A WordPress plugin is available here (German).

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There are hardly any decent file converters out there: you know, ones that don’t bring along a plethora of malware into your system, or ones that cause you to bring a plethora of malware into your system yourself because you’re forced use a crack for it to work properly.

But the web is making software obsolete. Make way for the one online converter to convert them all.

Definitely. Zamzar rules over the uncreative-ly named competition.

Score: 6/51; Formula: Metaphoria (based on Gregor Samsa, a Kafka character who transformed into an insect while sleeping); Circle No.: 2, The Metaphor; Real-Life Mascot: Chameleon

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thinkature.pngVideo conferencing. Lunch meeting. Team building. Collaboration software. Virtual campfires. When will the madness end? It won’t. Because the minds of at least two people conversing back and forth are completely different, effective communication will always be an issue.

The Internet convinces us its platform is highly attractive for creating real-time spaces for communicating the things we want to one another. The virtual documents are there to be peer reviewed, but what about the whiteboards? Try Thinkature.

The brand name hardly sounds encouraging, but those who are creative and/or brave enough to taste ought to be richly rewarded.

Score: 3/52; Formula: Bastardized English; Circle No: 3, The Pseudo-Abstract; Definitely Inspired By: Yahoo! Messenger Doodle IMVironment

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Kudos for Qwerky

Technopinoy Dis(cus)ses Eskwela

The Philippine tech blog scene has started to comment on Eskwela. Technopinoy wasn’t too impressed by it, but a holler over to Qwerky makes me grateful nonetheless:

As one has to be “invited” to signup, I can’t really comment on Eskwela’s functionality. Qwerky provides a more in-depth look, much much more than what Inquirer provided.

Dashmedia is Live

Mike Villar has just announced that Dashmedia, perhaps a local 9rules in its infancy, has officially launched. About a month ago, I tried entering Qwerky just for the heck of it, and ended up being on their shortlist of chosen blogs.

I was surprised that Qwerky somehow got in, as it seems to be sticking out like a sore thumb in terms of the “type” of blogs that surround it. However, I am pleased that Dashmedia cited Qwerky for its, shall we say, innovativeness:

Take for instance Qwerky, one of the blogs included in the pioneer batch of blogs we are including in the network: There’s an assload of sites out there which talk about Web 2.0 but exactly how many sites are out there that actually analyze the etymology of Web 2.0 web app names?

I think the “differentness” of Qwerky is also a sign that people in the Philippines may talk about tech things and stick to blogging about it as much as they can, but filterblogs—much less ones that are not techie—remain rare. I’m very thankful Prof. Manalo introduced us to it and kept pushing us to post no less than fifty entries in thirty days. I wonder about the feasibility of a filterblog network here.

Dashmedia said it would open another round of submissions this November.

Foonote: Cross-posted.

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Instructables Like asking, life gets easier if you have a cheatsheet for just about anything. It’s even nicer if it’s in a step-by-step list, just like a clear recipe for a yummy dish. And finally, it gets the Web 2.0 seal of approval when it becomes shareable and commentable. (“Social” is cliche.)

But will you let the web do your homework and remain a spoonfed baby?

Score: 7/51; Formula: Bastardized English; Circle No.: 3, The Pseudo Abstract; Qwerky Mascot: Thing

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“The more it’s free, the less you pay!”

“Cracking” the origin of your company name isn’t all that interesting if you started out with a mascot in mind. Of course, a bug is qwerky in itself. And hey, who doesn’t want a potentially free cricket, er, lunch, er, SMS?

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This, my friends, is a straight-up review, which may not have been built in the typically Qwerky fashion, but definitely belongs here.

eskwela.png is one of the first Web 2.0 applications developed by Filipinos for Filipinos. (Many people argue about the definition of Web 2.0, and many others wave it off as a mere buzzword, so discussing it further or trying to summarize it here in just a few words will not be effective. So let’s just move on and focus on the web application itself.)

Eskwela, which is Tagalog for “school” (derived from the Spanish word “escuela”), is a social networking (okay, another fuzzy, debatable buzzword) service that brings together students and alumni from a given school.

It’s an invite-only, alpha release and is currently limited to UP Diliman students and alumni, so this is quite an early peek into the system as I was fortunate enough to have gotten an invite.

Registration and School Email

Let’s start with that part. Lead developer LJ Regalado sent me an invite to my Yahoo! email and I promptly signed up. However, Eskwela required confirmation with my UP Webmail account, which is notoriously buggy at times. The confirmation never arrived in my Webmail inbox; nevertheless she sent me a direct link to my account.

The signup was definitely cumbersome, but one cannot blame Eskwela for that. Proving that someone comes from a certain school through a webmail account has already been used by the well-established However, this approach may not be ideal for Philippine schools. The problem with UPD’s Webmail is one. What if there is no official webmail for a certain school? I think it is still difficult to assume otherwise given the drastically different living standards over here. So the tricky part is balancing the come-one, come-all stance and the potentially standoffish did-you-really-pass-the-UPCAT vibe. There may be a better way; they’re currently discussing this issue at the forums.

It doesn’t mean, however, that one is tied down to a possibly unreliable webmail forever; that’s only for confirmation purposes. One can add additional email addresses that are more convenient to access once he/she is already registered. The user can then login using any of those email accounts as long as they have already been validated through email.


Right off the bat, the user arrives at My Desk, which is a summary of recent friend requests, bulletin board posts, and statistics: number of friends, classes, photos, profile views, and “big mouth” posts. (My Big Mouth is the equivalent of Friendster’s testimonials. Unlike Friendster, though, it keeps track of the “big mouths” one has both made and received.)

Aside from the already familiar features found in most social networking sites—a list of friends, photo sharing and commenting, private messaging, bulletin board posts, and of course, the profile—there are a couple of other features that take advantage of the school aspect of Eskwela:

My Classes

The My Classes page is pretty straightforward: it allows you to add classes you’ve taken, classified according to academic year. The autocomplete search function makes adding a lot quicker, although I noticed not all of the classes for UPD were present (PE class codes, for example). Of course it would be a major task to document all those classes so I hope they have a system for doing that for all the schools that will be implemented into the system. Eskwela also skipped the “semestral” sub-classification, perhaps to make reconciling quarters, trimesters, and semesters a non-issue. Still, it would be a lot more interesting to meet your actual classmates: imagine a mini-reunion of sorts for a GE class or free elective with students you never once talked to for a whole semester.

Who’s Who

Moving a step further from the My Friends feature, the Who’s Who page lists the Eskwela user statistics in a way that’s relevant to the person viewing it. First, there’s a table that breaks down one’s “school population” by gender. (Of course, that’s not the actual number of students in UP Diliman, silly!) Below it are six tabs that group one’s schoolmates by Classmates, Coursemates, Collegemates, Batchmates, Schoolmates, and Alumni. It’s a great way to find out—you said it—who’s who! Note that in UP Diliman’s case, the term “college” is used loosely since not all educational units are actually colleges (e.g. Asian Institute of Tourism).

Missing Features

It’s easy to wish for many more features in Eskwela such as groups/organizations/school papers (and related features!), blogging, and perhaps a full-fledged forum system. Heck, maybe even a live, web-based chat like Friendster Mobs. But I don’t want another Friendster/MySpace clone. Eskwela should continue to focus on the school aspect.

Look and Feel

Eskwela’s greatest strength is its simplicity and almost well-plannedness. (I say almost because it’s still in alpha.) It looks clean, uncluttered, and cheery.

Most of the links, however, need icons beside them to distinguish them from one another. In a user’s profile page, there are a number of things you can do, such as view his/her photos, request a big mouth, etc. But links to these actions are not easily distinguishable from one another and look quite like a paragraph under the user’s “mug shot”. It would definitely help to add icons that are quicker to describe such actions rather than phrases.

The site makes good use of AJAX, as in switching tabs in a person’s profile and Who’s Who list, scrolling through his/her photos, finding classes via autocomplete, and checking out the dozens of people in the network without leaving the same page.

I noticed protoype.js is used, along with a slew of other Javascript files. Since the page is still loading the part of the HTML, this might not be good for impatient users on dial-up as it would take a while before the blank browser screen finally loads the site content. However, most AJAXy, Web 2.0 websites are addicted to Prototype, if not other Javascript libraries that are just as large, and are pretty okay with it because in the western world, slow Internet is pretty much obsolete already, while most of us here are struggling to keep up with YouTube clips and more demanding MMORPGs. Let’s just hope Eskwela’s users are patient enough!

The Name

Of course I’ll nitpick the name. Since we’re on Qwerky, the formula for this Web 2.0 Webapp Name is Foreign Word. Bastardized, if you’ll be “technical” about it. As I’ve mentioned above, Eskwela stands for “school” in the local vernacular but is derived from a foreign word.

I’m not too thrilled that they chose “eskwela” over “paaralan” but maybe it seemed a lot more catchy and a lot less “formal”. (Why do ordinary Philippine words always sound “deep” and “formal”? Is it because we are not as used to speaking in perfectly straight Filipino anymore?)


Eskwela is a brave new venture—in the Philippine web scene, that is—and while it is not officially affiliated with any school, it has great potential in bringing the academic sphere together in a different, new, and fun context. It’s easy to use and simple and I hope it stays that way when it starts adding hopefully pioneering features that redefine the going-to-school experience. Perhaps like which has brought together UP students (even incoming ones), regardless of campus. Perhaps like Friendster, which has brought together Filipinos regardless of age or location.

Perhaps even more—how cool would it be to have the Dean of your college or the President of your university as your friend on Eskwela!

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Isulong SEOPH!

A quick commercial break:

Isulong SEOPH!

Help us reach the top spot to this search engine optimization (SEO) contest for the keyword Isulong SEOPH. The Web 2.0 rat race is also about becoming the most popular and most findable product in history, so if you’re curious about making that happen, SEO is the answer. Check out our Isulong SEOPH blog for tips and guides, plus more information on how we’ve been faring these past few months.

We’d greatly appreciate it if you link back, promote, share, and visit our Isulong SEOPH blog as much as you possibly can. Help spread the word about Isulong SEOPH!

Go-Ogle Isulong SEOPH!

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“Bruising your ego one bluff at a time.”

Rare are Web 2.0-ish games around here. If you’re quite the nerd (or geek—people like to make the distinction) then maybe the posts won’t surprise you anymore. But maybe the appeal is in a 50 percent chance of getting calling the bluff. When you get it wrong, you groan loudly, yet try again.

There’s nothing like trying out a game and seeing all the high scores across those three-letter initials you dream of beating after twenty-four hours of clicking away. No signups to keep you down. Ah, nostalgia.

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Web 2.0 Logo Creatr

Qwerky Beta
Qwerky. No longer in Alpha. Now in Beta. With 99.99% more shiny stuff.

Speaking of logos, somebody told me I should make a more Web 2.0-looking Qwerky logo. Good thing I found just the right program to do that.

Enjoy the reflective shiny goodness! And all the Flickr-y stuff (name, color scheme, etc.). With Web 2.0, we’re starting to notice the commoditization and automation of design, logos, and naming.

Automated creativity, then?

Do try the Web 2.0 Clock while you’re there.

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Famous Company Logos, Web Two Point Oh-ed

From what I’ve noticed from browsing this forum thread, creating a shiny new (that’s a hint already) Web 2.0-ish logo is a pretty simple formula:

Parental Advisory: Shiny Content

Bright Colors

Green if possible. Pink is hott. Hotter if combined with blue, and only blue.


The ultimate discovery of this generation, which also leads us to…

Reflections (Required!)

And other shiny stuff. Candy, glass, bling, ice, whatever you call it, it should look like a new source of light.


Rounded corners for boxes and typefaces. Swooshes. Cute leaves. Just get that amateurish-corporate-hippie look down pat.

Company Name 2.0 (Optional)

A whole new level of bastardization. But the formulae for these are familiar. Sometimes it’s literally adding a “2.0” after. Or, surprise, surprise, the word “beta”!

Everybody likes to throw convention out of the window these days, but we’re forming a new set of rules altogether. Rules everybody might be following, including the likes of corporate giants with time-honored logos (I also saw flags for certain countries in there as well!).

Unfortunately, the thread is no longer open to any new submissions. But see where it got them: you might just land a job with the silliest of ideas. Got something to add? Join this Flickr group.

Footnote: from John Battelle, via Rojo Blog. Apparently, usernames are Web 2.0h-i-fiable as well. Digg the story now!

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faqqly You hot? You iced? Strip all unnecessary baggage cause we want it up close and personal.

We don’t care ’bout how much bling you’ve got on your profile, or how hot you claim to be—we can hardly read anything in the midst of the deafening, looping music, the endless photo slideshows, the blinding glitter, and nauseating animated backgrounds. We want to know who you really are. Just the FAQs. Or FAQQLYs.

So, can you handle the FAQQing?

And don’t worry about having to look for friends in a brand new place such as FAQQLY. It’s just like transferring to a new school. You’ll have one. At least one. Maybe people on MySpace are page-vain not because accessorizing should always make you look good (yeah right), but because they’re meant to catch your attention, to gain as many friends as possible. But you know you’ve done well if a website befriends every user who signs up, is curious about you right off the bat, and still asks more about you later on. That’s going to leave a mark on you somehow, no matter how elemental (fire? ice? geddit?) you are.

If you’re truly vain, though, you’re gonna love it here because it helps build you a false fandom around yourself, with all those awesome questions thrown your way. Maybe by then you’ll miss the bling ’cause it would remind you of the paparazzi.

Don’t worry—Dave’s no perv anyway!

Belongs to Circle Number
2, The Metaphor (4, The Cab Calloway too, because it’ll score high points in scrabble!)

The Formula
Bastardized English, Doublized, Turning Acronyms into Adverbs

Web 2.0 Validator Score

The Perfect Mascot (or Endorser)
Riddler (he’s in green, right?)

Celebrity Sightings
Keiko Agena, MC Hammer, and you!

Footnote: Jump in. The water’s great.

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This blog does not count, strictly, as a Weird Webapp Name, but (1) makes for a great resource of future Qwerky posts and (2) is proof that Bastardized English is still a great way to whip up a name (in this case, the specific formula’s foreign-sounding-so-it-sounds-cooler-no-matter-how-weird-widget-sounds-already).

Widgetization has become immensely popular around blog layouts and social networking sites lately, being the easiest and most organized way to customize. And consequently, to abuse.

Before that era of ugly MySpaces and FriendsterProfiles filled with videos, slideshows, glittery animated gifs, scrolling marquees, and other things we thought the Web had grown out of since the nineties, widgets were also names for those pretty thingamajigs on desktops: they told the time, displayed the weather, reported the latest events, counted down, stored notes or lists, and did every other thing developers could think of.

Then waaay before that, it was better associated with small items, gizmos, and gadgets, and occasionally, several races of small people.

Of course now people have the liberty of mixing up one or more things, for a little more interestingness, and come up with a small purple alien slash Mac OS X Dashboard thingie.

Yes, a widget; its name as qwerky as its function.

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What would the world be without programmers? They’re indispensable lately, since everyone’s been under the impression that coding a web application is peanuts. Like growing money on trees. Everybody is struggling to get rich quick with an equally quick hit. They want to be unique to get noticed, but wind up copying one another. And under the hood, originality in code is starting not to matter either; after all, reinventing the wheel is just a hassle.

Of course, this code search and code sharing may or may not be equal to open source code and the long-standing debate on what freedom should mean in this context.

But consider the possibilities of Krugle for all the student-coders out there who slave away night after night in front of their screens, moaning, groaning, and strangling the lifeless monitors and CPUs. They’re not being paid to pass their subjects. Unlike you who sit in front of a fancier screen in your office and can afford much more effective coffee, or a break. (Of course, no longer being in beta does not make it any more ‘legit’ to copy-paste code for those machine problems.)

Perhaps you envy them now, who are undeservingly offered the power of search right at their fingertips, unlike you, who had to scour for dozens over dozens of communities and forums, each hour signing up under a new nickname.

(I scream: “where the hell was this four months ago, when we were all dying to get done with coding analytical methods, especially that blasted recursive one?” In private beta, I suppose.)

Perhaps you don’t, because you’ve made it (here, have a kugel), or you’re still struggling, or you’ve been scarred for life.

The Qwerks

Belongs to Circle Number
3, The Pseudo-Abstract

The Formula
Bastardized Last Name (of co-founder/CTO Ken Krugler, who said he tried to register and but both were already taken and he settled for a missing r!)

Web 2.0 Validator Score

Qwerky Disclaimer at the Front Page
“The krugle service and are not affiliated with or sponsored by Google Inc. We’re also not a pudding (that’s a kugel). And if you want to know how to say our name, click here.” [note: you’ll have to visit the website to view the pronunciation guide.]

Also Good For Teaching
Tabbed browsing

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Ingredients of Web 2.0 Success: the Video

The makers of Reddit have a how-to video about starting your own Web 2.0 company.

Pierre Francois, a partner in underscore_ Consulting, shares the wisdom he has gained for the past two decades in a segment for BarCamp Boston, held last June 3-4, 2006.

No stone was left unturned, including of course how to name your company. Here are somemost of the tips he generously shared to the audience, and now, the whole web:


The Most Important Part

“the most, the absolute most important part of any startup… the integral part that every website needs, the individual behind it all — the designer.”
“don’t worry about what the website will do, worry about what it’ll look like!”

Rounded corners

“they’re like little hugs”

Fonts: Bigger is always better

“set the letter spacing to something small, those letters don’t want to be next to one another, they want to be close, too”


“i couldn’t see how we made websites with solid colors”

Tag Clouds

“they may just be the best invention of web 2.0 – and 1.0… they are here to stay. i’d make sure every single site had one.”


“buy the shortest one that you can find that has the elements of normal english words”
“you’d probably want to drop a vowel or two”
“for good measure, also throw in an r at the end”

What if that name isn’t available as a dot com?

“del dot icio dot us validated the ‘usurp a country domain’ model”
[just like iraq validated the ‘usurp a country’ model]
“just start using it as a verb and it should catch on real fast”
[hey baby, wanna come back to my place for some Squdoctppr?]



“lotsa places to look… but i would recommend ukraine”

What does your website do?

“i just surf around techcrunch for a few minutes and piece together different ideas from sites that i see” [ – a Squdoctppr company]

Web 2.0 does not have a solid business model

“how can you make a business model out of a revolution? when jefferson was drafting the declaration of independence, his buddies weren’t bugging him about a business model of the united states.”
“if you want your company to succeed, you have got to move to silicon valley. a successful startup requires blocking the trends that everyone else is following, which is why you have to move to a place where everyone thinks that way.”


“you absolutely cannot show weakness”
“there’s only one person who needs to use your website — michael arrington.”

T-shirts and Stickers

(Enough said! Everybody needs them!)


“you want someone who understands the big picture”
“you’ll lose credibility with every second you hesitate… just stick with ruby on rails.”
“ajaxxmlcssmysql. you don’t just use them, you’re powered by them”

Q&A Portion

From the audience: “what exactly do you do?”
Pierre Francois: “are you a programmer? your english is fantastic. y’know i don’t remember your question so… when people go to websites, they don’t see your code, they see my design. and really that’s what matters.”

Footnote: I think I should have “disguised” this entry as “Squdoctppr.”

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This qwerky business has gotten out of hand. No, not like that. In having too much fun with chalking up names us humans never heard before—never mind those lawsuits!—some Israelis have done something bolder: creating a whole new language to back up that new name.

Zlango, unfortunately, is not a web application, but way cooler. It’s a new format of mobile communication, “ZMS” they dub it, in the form of icons (choose from over two hundred).

Sure, you see an eye, or a clock, or a fly. But it’s the same thing with hieroglyphics, kanji, or emoticons: each squiggle’s got a dozen connotations that depend on the context, the location in a phrase or sentence or story. It’s not just about toggling the “translate” button to help you decipher it and see how awkward the words stand side by side; it’s also about listening to your interpretation of how the message has been put together.

The icons have their own little lives to defend too, as “unused icons will be eliminated.”

ZMS may be totally frightening to those who have given up on their slow texting thumbs, no matter how hard they try.

The Qwerks

Belongs to Circle Number
3, The Pseudo-Abstract

The Formula
Bastardized English [slang?]

Web 2.0 Validator Score

Company Mascot
Zly the fly

Other Qwerky Jargon
The Zlangulator (Zlango Simulator) and the Zlap It! feature (enlarge, project, and create an instant slideshow)

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A different approach to writing things down, mostly in the way things are presented. But everything’s pretty basic, and not too typically Web 2.0-looking, either. (Yes, there’s the ever-present green, but it’s not literally candied up.)

Wridea is here for you to write and scribble things with. Pages contain different ideas, which contain text (and can currently be formatted in Textile). You’ve got categories too, but no tags here. You’ve got AJAXy stuff though, a won-der-ful policy for getting feedback, and even prettier stuff coming up. Just keep those eyes peeled.

The Qwerks

Belongs to Circle Number
3, The Pseudo-Abstract

The Formula
Compounded Bastardized English

Web 2.0 Validator Score

Qwerky Company Name

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Stop Web 2.0?

I wonder why.

Stop Web 2.0 (

1. The internet is dead.
2. STOP WEB 2.0
3. Technology is the enabler of business not its purpose.

“Stop it. We already have an internet… Web 2.0 started as a good idea. That idea has had its day. Good little dog. Now go away.”

I’m not about to take the website that seriously, because there is something somewhat flawed in their “manifesto” a.k.a. The Leviticus Project. So I scratched my head and headed over here to write this post.

Yes, “we already have the Internet.” So, uh, why is it dead?. Yes, cyberspace is an ancient term for what we have today. But since when has Web 2.0 come to contradict it, or even take the place of the internet it was built on?

Yes, it’s been hyped too much. (Uh, don’t get me started on the names.) Is the added convenience and knowledge that has come of it, despite that hype, deemed unnecessary as well?

Is this what you what you get when you try to (a) redefine an undefinable phenomenon that started out to be something cooler and more wonderful than the usual way of using the web; (b) throw that coined term around with or without full understanding of it; (c) patent it and try make money from it?

Yes, all of the above.

I’m no expert about Web 2.0 but this has gotten out of hand.

Update: “Always forward ladies and gentlemen- INSTEAD of whining- we work and go forward” says he. So why’d he break his own rule? (You’ll find the answer in the comment section of this post.) His colleague puts it much more nicely: “why sit around and talk when you can do!”

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Initially marketed to be an easy way for portfolio and photo sharing, Woomp! appears to be a minimalist yet good-looking approach to a no-fuss online photo gallery service. By this we mean not-bursting-with-features (hope-that’s-a-yet), but-looks-good, and-seems-to-be-idiot-proof.

Clean and groovy is how they like it, with terms like medias (isn’t “media” plural already? or they want it cool like that?) and a hundred Mo (I think it means “megabytes”).

It’s literally Flash-y too, right from tha fron’page—yeh, jiggle those virtual polaroids along—To tha prézentàshon: everything else is either white, black, or grayspace. You hardly see anything but the pictures, all dolled up and neat, ’cause it’s all about them.

The Qwerks

Belongs to Circle Number
4, The Cab Calloway

The Formula
Sound FX (“the feeling you get falling downward on a rollercoaster” »); also Derogatory Language)

Web 2.0 Validator Score

Company Colors
A wonderful shade of reddish-fuchsia-pink

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Web 2.0h, yeahhhh!

(Web 2.0 Trademarked! — The Sequel)


“Our new photo-realistic printing process is on full display with this great image of Tim O’Reilly busting out of his lawyers office.”

In light of recent events, this proves that the best way to handle a crisis is to make a t-shirt. (Order yours now!)

Or not.

e*scapist says: Come on guys. Poking fun at Web 2.0 is so Web 1.0.
jkottke says: Can we ship about 1000 of these to Arrington’s house?
bryanboyer says: mike- our ongoing battle aside, web 2.0 is so beyond shirts, isn’t it? totes are in the right direction, but I think balloons are even better. Everyone loves balloons!

But who doesn’t love Kool-Aid anyway? Oh.

If orange isn’t too good for you, try the I <3 Gradients tee, or other weekly options (“Chuck Norris showers with AJAX but no water”).

Footnote: Updated page to include a wonderful rendition of the Kool-Aid Man. Skip over to the middle of the sound file if you’re impatient.

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Web 2.0 Trademarked!

Alternate title: Web 2.0 0wn3d!

O’Reilly, famous for its books (and now its lawyers) has sent a cease and desist order on the upcoming [email protected] conference, as they have trademarked the term Web 2.0.

“O’Reilly and CMP co-produce the Web 2.0 conference. “Web 2.0” was coined when we were brainstorming the concept for the first conference in 2003 …To protect the brand we’ve established with our two Web 2.0 Conferences, we’re taking steps to register “Web 2.0″ as our service mark, for conferences. It’s a pretty standard business practice.”

They’ve agreed to let it slide for this year, but they still “need to protect [their] Web 2.0 mark from unauthorized use in the context of conferences.”

Techno Pinoy writes: “I call this phase of the evolution “Web 2.1″—which is characterized by all the lawsuits, nuisance and otherwise, that have plagued the tech industry.” He goes on to cites a few other examples.

Or how about Web Sue-point-oh?

Here’s an official response by Tim O’Reilly himself.

Now we know what Web 2.0 “officially” means, after the hundreds of souls have tried to defined it with all types of buzzwords, not to mention its being a buzzword itself. A bubble of a joke that people have been poking at constantly, waiting for it to finally pop, as the its former incarnation once did in 1999.

Amidst the comedy, there is guilty pleasure in Web 2.0, even endearment. People now argue locking down the term Web 2.0 is totally out of sync with the spirit it has conveyed: power to the people, socialization, information on the go, usability aesthetics, speedy responses, and even fun—but weird—names!

But who should really be credited for the term? What of this 1999 article, Fragmented Future, which describes the aftermath of 1.0 and the “first glimmerings of Web 2.0 [that are] beginning to appear”?

How about John Robb’s description of what Web 2.0 will look like? (also cited here)

Will O’Reilly have the last laugh? Some fact-checking must be in order.

Or does the term even matter? Cory Doctorow says, “I think being able to call the shots is more important than being able to own those calls.”

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More Qwerky Names

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