Jason Calacanis’ secret “Project X” has finally launched and it’s called Mahalo. It’s a human-powered search engine, meaning anyone can supposedly suggest helpful results for search keywords. And if your searches are good enough, you can get paid as a reward.
The interface, despite its pastel/Hawaiian/nature-loving look, seems to behave more like a highly customized wiki (MediaWiki, to be specific) than a search engine, even if this controversial blogger claims he’s got no plans of killing that website format, which, coincidentally, is also named after a Hawaiian word. In fact, the secondary goal of Mahalo is to help fund Wikipedia itself:
…So, you can make the world better 2x: first by making clean, spam- free search results and second by helping keep the Wikipedia running (those server bills ain’t cheap!).
We’ve earmarked up to $250,000 in donations to the Wikipedia this year.
Source: Mahalo Greenhouse Launches
Now that’s pretty kind for someone who declared war against the search engine optimization industry and got called all sorts of colorful names for it.
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Did You Know…
“…that Mahalo.com is a human-powered search engine whose lead investor Sequoia Capital helped start both Yahoo! and Google?”