From what I’ve noticed from browsing this forum thread, creating a shiny new (that’s a hint already) Web 2.0-ish logo is a pretty simple formula:
Green if possible. Pink is hott. Hotter if combined with blue, and only blue.
The ultimate discovery of this generation, which also leads us to…
And other shiny stuff. Candy, glass, bling, ice, whatever you call it, it should look like a new source of light.
Rounded corners for boxes and typefaces. Swooshes. Cute leaves. Just get that amateurish-corporate-hippie look down pat.
Company Name 2.0 (Optional)
A whole new level of bastardization. But the formulae for these are familiar. Sometimes it’s literally adding a “2.0” after. Or, surprise, surprise, the word “beta”!
Everybody likes to throw convention out of the window these days, but we’re forming a new set of rules altogether. Rules everybody might be following, including the likes of corporate giants with time-honored logos (I also saw flags for certain countries in there as well!).