The word Zillow doesn’t exactly convey images of dream houses and land parcels, but at least they made sure they had an explanation for it. Now how tricky should virtual buying and selling of real estate should be? The Z-language ought to help, so they say. And while not as cushy as the letter P, it’s enough to start the PZillow Talk (need a dictionary?).

They’re cray-Z about you. After all, using your name as a verb in true Google fashion is a positive sign of Web 2.0 greatness, right? Next to mentioning it in the same breath as Google, that is.

But does everybody agree that you, dear Z, the be-all and end-all of real estate on the web? Z careful, verbing your noun isn’t always a good thing.

Score 6/51; Formula: Bastardized English, Consonant Swap, Metaphoria (“Zillow” evolved from the desire to make zillions of data points for homes accessible to everyone. But a home is about more than data – it is where you lay your head to rest at night, like a pillow. »); Circle No.: 2, The Metaphor;